The growing popularity of gift cards—for everything from holiday presents to consumer promotions to survey incentives—is undeniable. And recipients have made it clear that the more flexibility that a reward card offers, the better. That’s why a prepaid virtual Visa or Mastercard international gift card is often an ideal choice for your marketing, customer, research, and employee rewards.
But it’s important to understand how a prepaid virtual Visa or Mastercard international gift card differs from a traditional single-brand gift card, such as one for Amazon or Starbucks. Before you decide on the right rewards for your program, consider your needs, goals, and recipients. At the end of the day, it may be an even better solution to offer a choice of reward options.
To make sure you have all the information, here are some clarifications about what a prepaid virtual Visa or Mastercard international gift card can bring to your rewards or incentives program.
False. Time and time again, our research has shown that recipients prefer the speed and convenience of getting a prepaid virtual Visa or Mastercard international gift card. Whether it’s customers in a loyalty program, employees receiving appreciation gifts or performance rewards, or market research participants seeking incentives, digital prepaid cards are a popular choice.
READ MORE: Is Cash Still King? 8 Times a Digital Prepaid Card Is Better
True. Unlike most traditional gift cards, which are redeemable only in the country where they were purchased, prepaid cards offer more flexibility for global programs. When you use your prepaid virtual Visa or Mastercard international gift card for a transaction in different currency, the card issuer automatically does the conversion based on the current market rates. For instance, if your card was issued in U.S. dollars, it can be used for purchases in Canadian dollars, British pounds, euros, and more. In fact, some cards can be used in more than 150 countries. Plus, delivering prepaid reward cards by email or SMS cuts out any hassle or cost of shipping internationally.
False. These days, many digital prepaid rewards offer the option to add the card to a mobile wallet, such as Apple Pay or Google Pay. That means they can be used in any brick-and-mortar stores that accept mobile payments.
False—especially when you send them using BHN Rewards. Our platform allows you to customize both your delivery emails and redemption pages, so you can add not only your own branding, but also the recipient’s name and whatever personalized message you want. In addition, consider getting creative with other ways to make your prepaid virtual Visa or Mastercard international gift card more personal, such as including a fun video.
Want to offer your recipients flexibility with a more tailored experience? Consider a multi-brand gift card! Here’s our cheat sheet on the differences from prepaid cards.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
Hannah is a reformed journalist who has more than 15 years of experience and now focuses on content marketing for innovative tech companies.
