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Why Are Gift Cards the Best Promotional Gifts?

  • author

    BHN Rewards Contributor

  • posted

    Jan 21, 2021

  • topic

    Digital Marketing, Market Research

Why Are Gift Cards the Best Promotional Gifts?

Are you seeking the best promotional gifts for your organization? Then digital gift cards could be an ideal solution.

In recent years, digital gift cards have become increasingly popular as promotion tools thanks to cutting-edge mobile technology. E-gift cards are an excellent way to build brand loyalty. They are also great incentives for participating in campaigns or research. Here are a few reasons why gift cards make the best gifts for promotional purposes.

Building Customer Loyalty

Virtual gift cards are versatile and convenient. They are, therefore, ideal for building greater customer loyalty. Giving customers tangible rewards encourages them to remain with the brand and return in the future to make another purchase. The great advantage of gift cards over other promotional gifts is that they offer plenty of variety. Gift cards are available from a wide range of brands that cover all kinds of niches and product categories. As a result, they appeal to people across all demographics.

Instant Delivery 

A digital gift card is a highly mobile promotional tool. Digital gift cards are delivered via email instantly, so recipients receive it straight away. They can also spend it just as quickly when shopping on the internet. Instant gratification is very appealing! Many digital gift cards can also be stored on a smartphone for use anywhere at any time.

Providing Demographic-Specific Incentives

Often, you need a promotional tool to appeal to a specific demographic. Virtual gift cards fit the bill perfectly. There are many different options to pick from, so you can tailor your choice to suit a particular demographic. For example, young recipients may appreciate a gaming or tech-related gift card. Older recipients may prefer a gift card for a clothing or homewares store. Rybbon has options to suit all demographics.

Shopping Online or In-Store

Your clients can use certain gift cards not only for shopping online but also for shopping in-store. For example, clients can use virtual Mastercards to buy items in physical stores if they accept mobile wallets, like the one for Apple Pay. The recipient simply adds the gift card code to their Apple Pay wallet. They can then use the funds on the card to pay for items in a store that accepts mobile payments. As a result, the recipient can enjoy even more choices when making their purchase.

Rewarding International Clients or Participants

When you need promotional gifts for recipients overseas, gift cards are a perfect choice. Rybbon supplies gift cards for use in various countries across the globe. Whether recipients live in Canada, Europe, Asia, or Australia, there are cards to suit everyone’s taste. You simply select a gift card in the appropriate currency for use in that country. You then send the virtual gift card via email for ultimate convenience. It’s the quickest and easiest way to promote your business overseas.

Choosing the Right Gift Card

It’s clear gift cards make the best promotional gifts, and Rybbon has an enormous range for you to pick from. Take a look at what we can offer and select the right gift cards for your promotional requirements.

about the author
BHN Rewards Contributor

BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!

BHN Rewards puts the power of digital rewards to work for marketers, researchers, and HR managers. Don't forget to check out all the great content in our Resources section!