Boosting Event Engagement Through Virtual, Instant Incentives

  • author

    Chelsea Legendre

  • posted

    Jun 22, 2022

  • topic

    Digital Marketing, Case Studies

Boosting Event Engagement Through Virtual, Instant Incentives

As companies return to in-person events, marketers are working hard to build the excitement and engage attendees. When Simplifeye ran its inaugural AMPLIFY conference in May 2022, its goal was keeping the energy strong.

Simplifeye transforms how healthcare practices engage with patients by introducing frictionless workflows to all interactions. From speaker topics to attendee experiences, the AMPLIFY conference was all about the latest technology. 

When a digital scavenger hunt was proposed a few days before the event, Simplifeye’s marketing team had to act fast. 

Driving Attendees’ Event Engagement

Every speaker wants a captive audience. Some speakers know just how to do it – get people moving.

When a conference speaker proposed a QR code scavenger hunt, the Simplifeye marketing team jumped into action. The only problem was that this digital activity was set to end with attendees receiving a physical gift card – defeating the technology-focused theme. 

Instead, Vice President of Marketing Ashley Newman quickly started researching digital incentive options. Mere days before the event, she found BHN Rewards.

Delighting Winners With Instant Rewards

The day of the event, Simplifeye offered 10 different rewards for the scavenger hunt winners, including e-gift cards from coffee shops, Amazon, and Target, as well as donation options. 

“The event attendees were surprised at how fast they got their rewards!” Newman says.

Everyone who completed the scavenger hunt accepted their reward within 12 hours – some did it in just minutes. (But even if that hadn’t been the case, Simplifeye didn’t need to worry, thanks to BHN Rewards’ 100% refund policy. Any unclaimed rewards would have been returned to their account to use for future campaigns!).

Integrating Digital Incentives With HubSpot

As an avid user of HubSpot, Newman loved that BHN Rewards integrated with her main marketing tool. Newman says she “figured out how to set it up on my own. I prefer being able to get in and get my hands dirty.” Using BHN Rewards’ help documentation, Newman connected BHN Rewards to Simplifeye’s HubSpot instance and was up and running in no time! 

Through the BHN Rewards platform, Newman could quickly remove any dupes and approve the winners, then relax, knowing that the data was synced back to HubSpot.

After the event, Newman said the integration “worked seamlessly and was fantastic.” 

READ MORE: Learn all about the BHN Rewards-HubSpot integration.

Building Digital Incentives Into Marketing Campaigns

While Newman found BHN Rewards in a pinch for a specific conference, she has big plans on how to incorporate rewards into future marketing campaigns beyond event engagement.

“Now that we know how to use BHN Rewards, the opportunities this opens up are huge. We could scan and instantly deliver rewards at a trade show booth instead of manually and randomly selecting one winner.”

With the HubSpot integration, Newman is confident she will be able to track future revenue generated from these campaigns back to the digital reward sent to prospects.

Another idea Newman wants to test out is building pipeline with rewards. “As a SaaS company, giving a gift for attending a demo is very common. BHN Rewards is the perfect connection for us [to test this out],” she says.

As a brand-new BHN Rewards user, Newman is a very satisfied customer: “You made my life really simple!” 

Want to increase event engagement like Simplifeye? Contact us to learn more about how BHN Rewards can support all of your marketing campaigns. 

about the author
Chelsea Legendre

Chelsea is a multifaceted marketer with nearly 10 years of experience spanning strategy development, product marketing, and content. She now focuses on customer engagement and success.

Chelsea is a multifaceted marketer with nearly 10 years of experience spanning strategy development, product marketing, and content. She now focuses on customer engagement and success.