Focused on making those critical end-of-year sales? While you’re tracking how well a special offer is working to attract new customers, your existing ones need some love, too.
After all, increasing customer retention rates by 5% increases profits by 25% to 95%, according to research by Frederick Reichheld of Bain & Company, the inventor of the net promoter score.
The holidays are an ideal time to build relationships with your customers. And showing them you value their business and rewarding them for their loyalty will pay dividends.
We know things are hectic this time of year, so we’ve rounded up three of the best customer engagement ideas to try in time for the holidays
Whether your customer community communes on Instagram, an app, or your own website, customer engagement ideas that create buzz and build excitement are the way to go, especially during the holidays.
Host a holiday movie night for your online community. First, let your loyal members know you’re rewarding them with a digital gift for AMC, Hulu, Fandango, iTunes, Redbox, Regal, or other places that let them watch a feel-good film at home or in the theater.
Then ask them to post their favorite holiday movie on the platform to receive their holiday gift.
When you send the digital gift, be sure to personalize the message with the recipient’s name and warm wishes for the holiday season.
Special holiday offers are a surefire way to make your current customers feel valued (especially if your customer acquisition offer is a good one). Here are a few promotions to try to make your customers more engaged:
Didn’t get organized early enough to get your customer engagement ideas launched before Christmas? Then take the New Year’s resolutions angle instead.
Did you know that one customer experience agency found that loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering? Food for thought as you decide which customer engagement ideas to implement before the end of the year.
Want more great customer engagement ideas? Download our Ultimate Holiday Rewards Gift List!