How HubSpot Uses Digital Incentives to Fuel Innovation

  • author

    Rida Khan

  • posted

    Dec 18, 2020

  • topic

    Case Studies

How HubSpot Uses Digital Incentives to Fuel Innovation

You can’t think of customer-relationship management (CRM) software without thinking of powerhouse HubSpot. Since 2005, HubSpot’s all-in-one CRM platform has been helping businesses increase leads, accelerate sales, streamline customer service, and create websites that generate results. With nearly 100,000 customers and $674 million in annual revenue, HubSpot is making good on its vision of helping companies “grow better.”

Rewarding Users for Feedback Creates Brand Goodwill

As the marketplace and tech evolves, HubSpot is constantly innovating its products and services to give their clients the best possible UX, or user experience. Customer-centric HubSpot places a premium on tools that are both effective and easy to use. So when the UX team wants to pilot a prototype, there’s no better audience than their valued clients. These tests allow developers to see how their designs function in the real world, with real users.

According to Rob Risley, UX Research Operations Specialist, HubSpot’s users are highly engaged and eager to provide feedback. However, the pandemic led them to reevaluate the importance of their customers’ time and to incentivize their participation in user testing.

Rewarding users for their feedback provides a way for HubSpot to extend goodwill while increasing response rates and gaining critical insight that will help them create an even more seamless user experience.

It also fits in with HubSpot’s value that what’s “good for the business” should also be “good for the customer.”

Rybbon Makes Flexible Compensation Easy

Providing digital gift cards that are both pain-free to manage for their UX team and easy to claim for their beta testers is critical. Enter Rybbon. Rybbon’s all-in-one solution for sending, tracking and managing digital rewards has been the “tool of choice” for the HubSpot for three years – and they’ve never looked back!

As HubSpot seeks to grow its response rates they’ve learned to keep their options open and experiment with an array of incentives. These include offering $10 gift cards for the first 100 survey respondents or hosting a sweepstakes where five research participants may win gift cards of $100-150. Rybbon’s organizational system makes it effortless to set up, try out, and sort these various rewards campaigns. There is also a Test Mode feature on every campaign so users can deliver “dummy rewards” to guarantee that everything is working perfectly before using actual monetary rewards. (Because who wants to send a $150 gift card down a black hole?)

With Global Choice A Single Campaign Reaches the World

With customers in more than 120 countries, it’s important that HubSpot consider its global audience when conducting research. However, managing rewards for participants around the world had been a pain point for Rob and his team as they had to set up separate campaigns for multiple currencies. Not anymore. He calls Rybbon’s new smart Global Choice feature, which automatically calculates a recipient’s reward choices based on their country and currency, “a game changer,” and his “favorite feature.” “We literally have one campaign where we plug them all in, set the amount, and Global Choice does the rest,” says Rob.

A Shared Commitment to Extraordinary User Experience

Creating a powerful, yet convenient, user experience is at the core of both HubSpot’s and Rybbon’s cultures. Let Rybbon be your one-stop-shop for managing, delivering, and tracking US gift cards, international gift cards, Virtual Visa prepaid cards, or e-donations for your survey respondents, market research participants, or employees. And with our unmatched 100% refund policy on unclaimed rewards, choosing Rybbon will give you peace of mind that you can’t get anywhere else.

To see just how easy it is to send digital rewards, set up your free account today.

about the author
Rida Khan

Rida is a creative marketing professional who specializes in innovative marketing solutions for the technology space.

Rida is a creative marketing professional who specializes in innovative marketing solutions for the technology space.