Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business.
To consistently get the quantity and quality of responses you need, researchers are increasingly adding incentives to their research processes. There are two primary ways in which you can incentivize research participants. You can offer Direct Rewards , where a participant immediately receives a tangible reward, like an Amazon gift card or a Mastercard with Mobile Wallet reward. Or, you can reward participants with points that can be accumulated and redeemed for tangible rewards at a later time.
Both styles of rewards can be effective, but how do you know which one to use and when?
To maximize incentive effectiveness and boost response rates, you need to ensure that you’re using the right incentives program for your surveys and studies. Let’s look at the strengths of direct rewards and points rewards to understand which one can best support the type of research you conduct.
Direct rewards provide the immediate delivery of gift cards. For example: “Complete this survey and receive a $20 Amazon gift card!” Direct rewards not only make your respondents feel valued, but also help boost future survey response rates. But if you conduct surveys and studies frequently, rewarding large groups of respondents each time can take a bite out of your budget.
A points-to-rewards program is like a loyalty program for research. Participants are rewarded with points that can be accumulated and later redeemed for gift cards, Visa / Mastercard or charitable donations. By enticing participants with the ability to continually earn points that can be redeemed for valuable rewards, you’ll be able to increase survey response rates and encourage continued participation. Points are also great for situations where you need to reward small actions to show your appreciation while limiting budget spend.
Points-based rewards programs can be significantly more cost-effective than direct rewards. The challenges with these programs are often the setup, the on-going management of awarding and tracking points, and providing members an easy way to redeem points for rewards.
Rybbon’s PointsJoy provides an all-inclusive, one-stop platform that takes the headache out of points rewards management. This hands-free approach to points-to-rewards incentives enables you to:
Schedule a personalized demo to learn how Rybbon PointsJoy can help you build a great points-to-rewards program for your research panels and communities.