In a move that will expand its innovative vision for digital rewards management, Rybbon is joining longtime payments and incentives leader Blackhawk Network. With this acquisition, Blackhawk puts the power of its scale and experience as the incentives industry leader behind Rybbon’s SaaS-based platform to make digital rewards more delightful, impactful, and easy to integrate into workflows.
Blackhawk has been the global leader in the rewards and incentives business for a long time. In fact, it currently sees $5 billion in rewards issued annually through its suite of incentive platforms. It also works with 8,000-plus rewards content partners. In its 20-year history, the company has grown to more than 3,000 employees and now has operations in 28 countries. Blackhawk has been a valued Rybbon partner since 2017 as both companies work to help customers boost response rates and engagement in survey programs, marketing campaigns, and employee rewards and recognition programs.
As a Blackhawk product offering, Rybbon will get the resources and support it needs to fast-track its roadmap. Blackhawk will invest in Rybbon’s platform to keep it at the forefront of the growing demand for digital rewards — while still maintaining all the great features, reward options, and service that customers have come to love. Integrations with the world’s most popular business platforms will continue to be a priority, and the options will expand only more quickly, adding to a list that already includes HubSpot, Marketo, Qualtrics, SurveyMonkey, and more than a dozen others. Blackhawk’s global reach will also help Rybbon bring its streamlined digital rewards management to more customers and recipients across the globe.
“We couldn’t be more thrilled about this acquisition, which builds on Blackhawk’s legacy of helping businesses across the globe leverage payments and rewards to drive brand engagement, loyalty, and growth. Amid increasing demand for digital rewards and streamlined operational efficiency, an integrated rewards platform like Rybbon can drive results and save program administrators time. We are looking forward to building on Rybbon’s success.”
— Jeff Haughton, SVP Global Incentives, Corporate Development and Strategy
With Blackhawk’s commitment to build on Rybbon’s success in modern digital rewards management, you can be confident that you’re getting the best platform to meet your needs now and for years to come. Together, the companies will be able to bring rewards to more businesses and partner platforms and make the recipient experience even more delightful. That means customers will discover new and more powerful ways to use digital rewards and incentives to grow their marketing, research, and employee programs.
“Rybbon has built a valuable integration that more than 300 HubSpot customers have installed to automate sending digital rewards within marketing workflows. The integration’s intuitive interface makes it easy for teams to incorporate rewards into sales, marketing, or customer appreciation campaigns. We love working with innovative SaaS partners like Rybbon that bring unique value to our customers, and are excited to continue our collaboration with Rybbon as it becomes part of Blackhawk Network.”
— Scott Brinker, VP Platform Ecosystem at HubSpot, a Rybbon integration partner
Digital rewards like prepaid cards and gift cards are effective incentives for driving loyalty and motivation. With Rybbon and Blackhawk working together, now is a great time to integrate rewards into your customer, research, and employee programs.
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