The holiday season is quickly approaching and with it comes many opportunities for email marketers. Having a plan for the holidays is essential, given that email marketing drives the most revenue for companies, followed by search and advertising.
However, sending an email that doesn’t stand out is simply a waste of time. It is important to send holiday emails that are well designed, and therefore more likely to motivate a customer take an action.
To help you achieve sustainable ROI from your holiday email campaigns, the experts at EmailMonks have some design tips.
In Order to be an Effective Email, Your Holiday Greetings Emails Must Have:
A visually pleasing design with a simple, meaningful message your customers will care about
A bold banner with images
Bigger buttons, minimalistic design and whitespace
Mobile compatibility
Custom fonts (web safe fonts)
Grid based layers to skip complicated HTML
The anatomy of your emails should also directly reflect your brand’s personality. However, start all emails with a clear headline that incentivizes your subscribers to open the email and further engage with the design.
Followed by the headline, use social media icons, your logo or links in your header. Then express your main message in the email (the body), which can be text or an attractive graphic as done by Rybbon in the following email.
If you want to advertise an offer or promotion, use the space beneath the main message. At the very bottom, place an enticing call to action and optimize the footer.
Let’s walk through an example – the holiday email template for Rybbon designed EmailMonks:
The overall theme of the email spreads the holiday warmth really well.
The holiday greetings is simple and appropriate for the target audience
Single column design that will work well on desktop as well as mobile devices
White space is provided to present a relevant and sincere message
The design allows a gift to be graciously included making the holiday email engaging and memorable
The footer includes social links to encourage the audience to connect.
Download Marketo-Ready Holiday Email Template
You can download this email template along with the Rybbon Holiday Gifting eBook. The download includes email HTML, images files and instructions on how to customize and import this template into Marketo.
about the author
Kevin George
Kevin George is head of marketing by day for EmailMonks, one of the swiftest email design and coding companies offering amazing services to 3000+ leading brands, agencies and ESPs in 32+ countries. Kevin oversees the branding, marketing and communication for Monks.
Kevin George is head of marketing by day for EmailMonks, one of the swiftest email design and coding companies offering amazing services to 3000+ leading brands, agencies and ESPs in 32+ countries. Kevin oversees the branding, marketing and communication for Monks.
Create a Free BHN Rewards Account
Seamlessly deliver digital rewards to customers, research participants, and employees. Get started in just minutes!
We and selected partners use cookies for the proper functioning of our site, for personalizing your experience and for providing relevant advertising for you. By using the site, you consent to the use of these cookies. To learn more about cookies and how you can disable them, please read our Privacy Policy.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
__cf_bm
30 minutes
This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
bcookie
2 years
LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
lang
session
This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc
1 day
LinkedIn sets the lidc cookie to facilitate data center selection.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress
30 minutes
No description available.
_hjFirstSeen
30 minutes
This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid
1 year
This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
_hjIncludedInPageviewSample
2 minutes
No description available.
_hjIncludedInSessionSample
2 minutes
No description available.
_hjTLDTest
session
No description available.
vuid
2 years
Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_mkto_trk
2 years
This cookie, provided by Marketo, has information (such as a unique user ID) that is used to track the user's site usage. The cookies set by Marketo are readable only by Marketo.
bscookie
2 years
This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Cookie
Duration
Description
_dc_gtm_UA-60058547-3
1 minute
No description
AnalyticsSyncHistory
1 month
No description
BIGipServerab16web-nginx-app_https
session
No description
channel
session
No description available.
channel_detail
session
No description
li_gc
2 years
No description
rybbon-app.sid
10 years
No description
UserMatchHistory
1 month
Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
You are being redirected to
Tango is BHN’s easy platform for fulfilling reward programs for businesses like yours. Click “Continue to Tango” to signup for your free account and start sending now!