For a feedback survey to be useful, a lot of things need to go right. You need to have the right respondents, the right questions, the right data, the right follow-up. And it all starts with the feedback survey template. Pay attention to how you build and position your survey, because that can greatly affect its success. Of course, many parts of the survey design and process will vary depending on your audience and goals, but there are some statistics that can steer you in the right direction. We mined the research from our partners at SurveyMonkey to see what we could learn about how to create the most effective survey templates. READ MORE: How to Compose a Great Survey Invitation Email Template Reaching the Right Audiences More than 80% of customers say they’re likely to provide feedback after a good or bad experience with a business — but less than half (48%) say they do the same after a “normal” experience. How to adjust your feedback survey template: Add incentives to get a more complete picture of your customers. By offering a digital gift card for respondents, you’ll encourage those in the middle of the satisfaction spectrum to offer...
Technology has brought the world together in ways we never thought possible — but that has also created new complications. While you have unprecedented access to engage with research participants, employees, and customers, something as seemingly simple as sending out digital gift cards to those audiences becomes a much bigger challenge when they’re located all over the globe. Thankfully, technology is continuing to advance to solve those challenges, so your global rewards programs don’t need to create endless headaches. All you need is the right tool. Most rewards management platforms can help you distribute digital gift cards domestically, but that doesn’t mean they’re all equipped to handle international programs. Here are three features to look for to simplify your global rewarding. Multilingual Capabilities Delivering rewards in a recipient’s preferred language isn’t just about whether or not they can understand what they’re getting and navigate the redemption process. It’s also a way to build better connections and offer a more personalized recipient experience. Ideally, your rewards tool will automatically translate reward emails and redemption pages, so your recipients can easily claim their digital gift cards. But you also should have the flexibility to edit those versions as necessary. For instance, if...
It’s very difficult to put together an account-based marketing strategy without some sort of account-based marketing gifts. ABM requires a personalized touch, and particularly for big prospects, that usually means throwing in something special. Traditionally, account-based marketing gifts come in two forms. Upscale branded swag ranges from custom-labeled wine to logo-adorned office equipment or clothing, while those who go the experience route offer VIP meals and event tickets. But since the pandemic has changed, well, everything, are these still the best options? Here are four reasons that it might make sense to go digital with your account-based marketing gifts, especially with the holidays approaching. Create a one-on-one digital gifting experience using our new integration with Salesforce! You Don’t Need to Know a Physical Mailing Address Before the pandemic, you could easily have gifts shipped to a prospect’s office address, c/o your contact, and assume it would get to them. Likewise with booking a dinner or event — you could typically assume that the people you wanted to impress lived somewhere within a reasonable distance of the office address. Now, with so many companies taking on a remote or hybrid workplace model permanently, you really can’t be sure where each employee...
For most companies, setting up an employee rewards program and deciding how it will operate isn’t a one-person job. There are a number of departments involved, from the executives who need to buy in to the managers who will be handing out the rewards. It likely won’t take much to convince most of these stakeholders that gift cards and prepaid cards are the ideal option for employee rewards. They are, after all, more popular than ever and endlessly adaptable for every season and need. The toughest people to get on board might be your colleagues in the accounting or finance department. To them, gift cards may seem more complicated than other options for employee rewards. Here are some FAQs to arm you with the information you need to argue your case. Are Gift Cards or Prepaid Cards Taxable When Given as Employee Rewards? In short, yes. Because these kinds of rewards have a clear cash equivalent value, they are considered taxable income, just as a cash bonus would be. Don’t They Fall Under De Minimis Fringe Benefits? The IRS’ definition of a de minimus benefit is “one for which, considering its value and the frequency with which it is provided,...
Customer service, customer care, customer support — no matter what your team calls it, it revolves around the customers. But that doesn’t mean the customer is the only one who can benefit from the outcome. How your frontline reps interact with people day in and day out is just as important for the success of your business as the goods or services you’re selling. And while your marketing and sales teams may already use customer rewards, you may not realize how useful they can be for your support teams as well. Sending rewards to appease unhappy customers can help boost retention rates, revenue, and advocacy efforts. Check out these 10 statistics about service interactions that prove it’s a good idea to deploy customer rewards for your support teams. BHN Rewards now integrates directly with Salesforce! Contact us today to learn how to arm your frontline reps with streamlined appeasement rewards. Good Service Is Good for Business 1. Customers are 2.4 times more likely to stay with a company or brand when their problems are solved quickly. (Source: Forrester) Your teams have probably been hearing how customers are more willing than ever to switch brands after a bad experience, and while...
It’s just part of the sales funnel. At one time or another, every salesperson has experienced a prospect who agreed to attend a product demo and then doesn’t show up for the appointment. Most businesses should aim for a no-show rate of less than 20% — and of course, even lower is better. There are a number of best practices to follow that can help your teams hit that goal, such as scheduling the demo as soon as possible, rather than a few weeks out, and sending reminders via email and text message. If you’ve still been experiencing lackluster attendance rates, though, it might be time to incorporate e-gift cards as an incentive. Not only is it simple and effective, it’s also worth the cost in the end, since your sales reps aren’t wasting all that time. Here are some pointers on how to make your strategy to offer e-gift cards as successful as possible. BHN Rewards now integrates directly with Salesforce! Contact us today to learn how to arm your sales reps with streamlined demo incentives. Spell Out the Incentive From the Get-Go Once you’re on your prospect’s calendar, remind them about the kind of e-gift cards they can...
Human resources professionals understand that the right kind of employee engagement can work wonders — improving performance and decreasing turnover. Research shows happy workers are 13% more productive. But during a tough economy, it’s important to get the most out of every tool you purchase, including an employee engagement platform. HR analysts are predicting that more organizations must optimize their investments in existing systems and integrate current tools within their technology stack. Whether you have an employee engagement platform that you’re looking to maximize or you’re exploring all the potential ways you could use one, here are some ideas you might be missing. READ MORE: Why a Virtual Prepaid Card Is the Best Employee Reward, Even After Returning to Office Promote Cross-Team Communication Collaboration brings teams closer together and fosters innovation. Empowered employees work together to problem-solve, which is good for your organization, not to mention their sense of belonging. Add in a sprinkling of rewards for those cross-departmental efforts, and you’ll make them that much more meaningful. Reward Top Performers, But Make It Public Recognizing your best-performing employees is an engagement no-brainer. The key is to use the technology at your disposal to make those rewards as effective as...
Even though consumers are more willing than ever to switch brands when they have a poor experience, they don’t necessarily want to. In fact, 64% of customers will actually spend more with a business if their issues get resolved there, according to Zendesk’s CX Trends Report 2023. Of course your first goal is to retain an unhappy customer’s business, especially since it’s widely known that acquiring a new customer is way more costly than keeping one. But it’s also important to look beyond that one single interaction, because with the right customer engagement approach, those once-unhappy customers can become some of your loyal — and most profitable. Offering a reward to help appease the customer is an obvious first step, but then what? How can you maximize that opportunity? To turn at-risk business into more customer engagement, it certainly takes a little effort and time. Here are three steps to get you started. READ MORE: How to Use a Digital Prepaid Card or Gift Card for Customer Appeasement Personalize, Personalize, Personalize It’s been widely reported that today’s consumers want and even expect their purchase experiences to be personalized. But those expectations also apply to other communications they have with the...
The importance of rewarding your team members can’t be overstated, from its positive effect on performance to its ability to boost retention. But equally important is implementing the right employee recognition platform to deliver and manage those rewards. Without the appropriate tools, an employee rewards program can create way too much work for your human resources department. Ordering and shipping physical gifts is a big undertaking in today’s ever-growing remote work environment (plus those gifts aren’t what employees want). Even purchasing digital gift cards directly from the retailer requires a lot of manual effort. In order to make sure you get the best rewards solution for your employee recognition program, here are three features to look for as you evaluate your options. READ MORE: How a Reward and Recognition Platform Fits Into Your HR Tech Stack 1. Flexibility It’s important for your employee recognition platform to give you flexible options that fit the needs of your program. First, look for an extensive reward catalog that includes gift cards from a wide variety of top retailers and restaurants, cash-equivalent choices like prepaid cards and PayPal, multi-brand cards that offer more freedom for recipients, and even charitable e-donations for those who want...
You drive to the grocery store, buy a stack of gift cards for your referral rewards program, and then head to the post office to mail them out individually. Sounds like a tedious process for something that could be easily automated, right? When trying to encourage employee referrals, whether in-house or at a staffing agency, the focus should remain on finding qualified candidates for the right position and not on driving around town for gift cards. But that’s exactly what the team did at Inova Staffing, an agency built to connect job seekers and businesses. It’s no surprise, then, that they were looking to streamline their incentives process for employee referrals. READ MORE: 7 Reasons Your Staffing Agency Should Use Virtual Gift Cards to Pay Referral Bonuses The ‘Pain’ of Running a Manual Referral Rewards Program Inova Staffing runs an employee referral program to thank those who submit a potential candidate. The team used to run out to a grocery store or a gas station every time they wanted to fulfill a reward. “We had to keep up with all of those referrals on a piece of paper and write it on the calendar when we needed gift cards,” says...
