Keeping prospects and customers “warm” is the key to new and repeat business.
You probably already send customer appreciation gifts during the end-of-year holiday season. But distributing business gifts for clients at other times of the year gives your brand a chance to stand out from the crowd. There’s so much happening in December that it’s easy to get lost amid all the fruit baskets.
Not to mention the unexpected timing will be more conducive to conversations — conversations about your product’s or service’s benefits, the best time to set up a demo, how your onboarding process works, you name it. Catching someone during their slow season, for example, will make them more likely to agree to a discovery call, case study interview, or product upgrade.
Why not switch it up this year, and send business gifts for clients outside December? Changing the timing, along with personalizing each gift, is an opportunity to show you understand your customers’ business or industry.
For instance, if your client is a veterinarian’s office, send a gift for National Pet Day on April 11 or National Dog Day on Aug. 26. Work with an accounting firm? Help them celebrate the end of tax season in April with a fun gift card. Show your customers in education you care with a digital reward during Teacher Appreciation Week in May.
Consider creating touchpoints throughout the year, sending business gifts for clients and the resulting follow-up based on the seasonality of each client’s business.
To help you maximize the potential of your client rewards, here’s a calendar of other fun occasions you can leverage.
Simply pick a monthly theme or special day of the month, and send a digital gift card with a personal message.
Take August, which is considered Wellness Month. Send your clients money to spend at Spafinder, Bath & Body Works, or Under Armour so they can get a massage, take a fancy bubble bath, or invest in new workout clothing.
For Groundhog Day, send a DoorDash digital gift card with enough cash to treat their team to lunch every month for a year. Play off the six-weeks-until-spring angle or the movie starring Bill Murray, where he relives the same day over and over again. Lean into the fun with a message like, “Treat the team that delivers results over and over to lunch again and again.”
As you can see, the possibilities — and the holidays — are endless. And if you need more inspiration, explore this complete list of little known holidays and awareness celebrations.
Check out our full catalog of digital reward options to see all the possibilities for your fun business gifts for clients!