Knowing how to compensate participants is essential for anyone conducting market or academic research. Incentives encourage participation by rewarding survey respondents and panelists for their time and effort. However, choosing the correct incentive can be challenging. Gift cards are an ideal option to compensate research participants because they are convenient to deliver, popular among recipients, and flexible in value and type.
Persuading people to participate in research can be challenging. That’s especially true if your research requires participants to make a major time commitment or if the tasks are very complicated. In such cases, compensating research participants is an excellent solution to help boost recruitment. It lets you attract the specific demographics you need, and it encourages participation in future projects, if needed, since you’ve given recipients a positive experience in the past.
READ MORE: 4 Considerations to Determine the Right Digital Reward Value
It is only natural to have concerns about research participants abusing your offer of compensation. Unfortunately, online research fraud is a problem that you may occasionally encounter. For example, some participants may try to take a survey several times to earn more rewards, or they may forward the survey link to other people who aren’t in your target group. This can skew your results and threaten the accuracy and usefulness of your data.
In other cases, participants are so keen to get their reward that they take the survey extremely quickly. They may not think sufficiently about the responses they give or even read the questions. Again, this affects the reliability of your data.
Fortunately, abuse of research participant compensation is quite rare. But you should certainly take steps to prevent it and protect your incentives budget, including:
There are several incentive types that you may offer to research participants. Digital gift cards are an excellent choice and are very popular among researchers because:
Rybbon is a reliable supplier of digital gift cards for research incentives and offers a convenient, integrated rewards management platform.
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