When companies implement effective strategies for employee engagement, the benefits cascade to create a more positive work culture, increase productivity, reduce staff turnover, and attract top talent. That, in turn, improves everything from customer relationships to overall company profits and success.
Employee engagement goes beyond the ideas of job satisfaction and happiness at work. It means that the company keeps employees fully absorbed in and enthusiastic about their work. Engaged workers are committed to their job and inspired to help further the organization’s interests and reputation. Morale, motivation, well-being, and loyalty are all part of employee engagement.
Several problems are associated with having a disengaged workforce, including:
Combined, these issues can ultimately lead to the company taking a hit in overall revenue and profits.
When employees are engaged, it has positive outcomes because they feel more connected to the mission of their employer and their work. Companies reap the benefits of that passion. According to Gallup, organizations that report high employee engagement also have, on average:
There are many aspects of employee engagement that companies should focus on. One of the most important is a rewards and recognition program. Showing appreciation for your employees and making them feel valued is a key part of engagement. Consider these statistics:
A rewards program can also help you with other employee engagement strategies, such as:
All employees have different preferences, of course, but in general, there is a gap between the types of rewards employees want and what they most often receive. For your rewards to be effective at improving employee engagement, you must take into account what your workforce wants. Our 2022 Employee Incentives Report from NAPCO Research found that
90% of employees prefer to get gift cards or prepaid cards as rewards. Only 40% want in-office perks like social events and meals, but they’re offered by 58% of employers. Even fewer, 34%, want to be rewarded with apparel, yet 50% of employers give it.
In addition, employees aren’t always receiving recognition the way they want. Nearly half prefer to be recognized in a company event with others, but the most-used method cited by employers is a personalized card or email.
Not only are digital gift cards preferred by employees, they also offer many benefits for employers who use them as rewards. They can be delivered instantly, for free, by email or SMS to engage even remote and hybrid teams. They also give senders a lot of flexibility in regard to both type and value of reward, and there are options for international employees as well.
BHN Rewards offers an extensive range of digital gift cards that are ideal for increasing employee engagement, along with management tools that help you streamline and track your program.