It’s a question that many companies ask when they are looking for better insights in their research or feedback programs. Incentives are becoming increasingly popular as a way of boosting the number of people who respond to surveys. However, are incentives effective and efficient solutions? The answer, according to research, is a clear yes. In fact, evidence shows that offering an incentive of $10 results in 18% more returned surveys. It also increases the chances of a recipient returning their survey by as much as 30%. These statistics demonstrate that incentives certainly do increase survey response rates.
There is no single figure to represent the typical survey response rate. Estimates typically range somewhere from 20% to 30%, but that can vary depending on many things, including:
Anyone who has ever sent out a survey knows how hard it can be to get sufficient engagement. The statistics reveal how challenging it is just to get recipients to even read their emails, with an average open rate of just 18% for email campaigns. The average click-through rate is significantly lower at just 2.6%.
Even when recipients do click through to the survey, it’s not a given that they complete it. Abandon rates jump when a survey takes longer than seven or eight minutes to fill out.
But it’s important for researchers and marketers to make better response rates a priority. Without sufficient responses, your data may not show the entire picture accurately, meaning the insights you collect will be less reliable.
There are a number of things you can do to boost survey response rates, many of which are simply survey best practices. These include:
While all these things can help, they may not be enough on their own. When paired with offering incentives, though, they can be extremely effective.
Clearly, using incentives can help to increase your survey response rate. But you need to understand how to use them effectively to maximize their benefits. Here are some top tips to make sure your survey incentives are successful:
Find out more about how BHN Rewards’ incentives can boost your survey responses today.